I played a pivotal role in driving significant online growth for a leading private university in India, focusing on organic traffic acquisition and lead generation. My key responsibilities included:
SEO Strategy & Implementation:
I developed and implemented a comprehensive SEO strategy to improve the university's website ranking for relevant search terms. This likely involved keyword research, on-page optimization, content creation, and technical SEO audits.
Organic Traffic Growth:
Through successful SEO strategies, I significantly increased the university's organic traffic, exceeding 8,000 daily visitors. This ensured the university was prominently displayed in search results, attracting a wider pool of potential students.
Lead Generation Optimization:
I optimized the university's website and online presence to capture leads from organic traffic. This may have involved implementing lead capture forms, optimizing landing pages, and crafting compelling calls to action.
Lead Generation Performance:
My efforts resulted in a substantial increase in organic leads, generating between 50 and 100 qualified leads daily, depending on the session period. This provided the university with a steady stream of potential students interested in their programs.
Data Analysis & Reporting:
I likely monitored and analyzed website traffic and lead generation data to measure the effectiveness of the SEO strategy and identify areas for further optimization.
By implementing a data-driven SEO strategy, I successfully increased the university's online visibility, attracted a large pool of qualified leads, and significantly boosted their organic traffic. This accomplishment likely played a key role in supporting the university's enrollment goals.