How to Manage Your Blog Posts in Shopify

Dammy Awe

UX Copywriter
Content Writer
Copywriter
Managing your blog content is an important aspect of running a successful Shopify store. Once you’ve created and published your blog posts, you need to be able to make changes and updates as necessary to keep your content fresh and engaging for your audience.
In this tutorial, we’ll cover the basics of editing, changing visibility, deleting, and adding images to your Shopify blog posts. By the end of this guide, you’ll have a better understanding of how to manage your blog content and keep it up-to-date.

How to Edit a Blog Post

Whether you want to add new content, fix a broken link, or update a blog post for accuracy, you’ll need to edit the post. This can be accomplished in just a few simple steps.
Step #1: Navigate to “Online Store” from your Shopify admin dashboard and select “Blog Posts.”
Step #2: Click on the post that needs edits.
Step #3: Edit the content and click save.

How to Hide a Blog Post

At times, you may want to remove a blog post from your website without deleting it. To change the visibility of a post, take the following steps:
Step #1: Click the blog you want to edit from the “Blog Posts” page.
Step #2: Change the visibility to “Hidden.”
Step #3: Save your changes.

How to Delete a Blog Post

For one reason or another, certain blog posts need to be deleted. Maybe you decided that the writing wasn’t good, or maybe you published something by mistake. Regardless of the reason, here’s how you delete a Shopify blog post:
Step #1: Select the blog you want to remove from your “Blog Posts” page.
Step #2: Click “Actions.”
Step #3: Select “Delete Blog Post” from the drop-down menu.
Step #4: Confirm delete.

How to Add an Image to a Blog Post

Visual content enhances your blog posts. That’s why you should include images to break up your text. Here’s how you add an image to a Shopify blog post.
Step #1: Click on the image icon above the content area.
Step #2: Select an image that’s already been uploaded to your account, or upload one from your computer.
Step #3: Choose the size of the image from the drop-down menu.
Step #4: Click “Insert Image.”
Managing your blog content in Shopify is simple. For those of you who need help editing, hiding, deleting, or adding images to your blog posts, keep this tutorial as a reference.

How to Edit the SEO Listing for a Blog Post

Shopify lets you modify the text that gets displayed in the search engine results for your blogs. By adding a brief description and SEO-friendly title, it can give your customers more of an incentive to click on your content.
Step #1: Click “Edit website SEO” in the “Search engine listing” menu of the blog you want to edit.
Step #2: Edit the title, meta description, and URL handle with SEO best practices.
Step #3: Save your changes.
Pay attention to the character limits for the page title and meta description. If you go over the limit then your text will be shortened in the SERPs. Make sure you add relevant keywords in the description so customers can find your store.

Why You Should Set Up a Shopify Blog TODAY

Creating a blog for your Shopify store is an effective way to increase your brand’s visibility, establish your business as an industry leader, and engage with your customers.
Here are some reasons why you should consider setting up a Shopify blog:
Boost Your SEO Ranking: Blogging is an excellent way to improve your store’s search engine ranking. By publishing blog posts that use targeted keywords, you can attract more traffic to your website and improve your visibility in search engine results.
Establish Your Brand: A blog allows you to showcase your brand’s personality and voice. This is an opportunity to share your company’s values, mission, and culture with your audience. By doing so, you can establish your brand as an industry leader and gain your customer’s trust.
Create Shareable Content: Blogging also provides an opportunity to create shareable content. When you publish content that is interesting and valuable to your audience, they are more likely to share it on social media, which can lead to increased brand awareness and website traffic.
Engage with Your Customers: Blogging allows you to connect with your customers on a more personal level. By responding to comments and encouraging discussions, you can build a relationship with your audience and create a community around your brand.
Promote Your Products: Your blog is a great place to showcase your products and services. By creating informative and engaging product-related content, you can generate interest and sales for your business.
Overall, a blog is an essential component of any successful e-commerce Shopify store. By creating high-quality content that engages your customers, you can increase traffic, improve brand awareness, and drive sales.
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