Innovative Nike Caitlin 1 Campaign: Portfolio Concept Insights

A self-initiated campaign idea for Nike's upcoming Caitlin Clark signature shoe, the Caitlin 1, will be released on October 1. I aimed to shift away from the typical 'underdog' approach seen in women's sports marketing and create something more assertive. 'She moved the line' became the central idea, connecting her three-point range to a repeated visual theme throughout the entire project. I managed the concept, typography, and full composite, using Canva for the type and Photoshop for everything else. This is not affiliated with Nike; it was created purely as a portfolio piece.