University of Rhode Island - Recruitment

The ask: Provide creative options for a digital recruitment campaign. Explore targeting younger adults and parents.

Designed an inviting recruitment campaign using URI’s new slogan, "You Can Do That Here" to connect with prospective students. Showcased the sense of belonging and endless opportunities at the university through friendly, relatable messaging that speaks directly to teens and young adults.

Developed a relatable campaign that speaks directly to students with a youthful, approachable tone. Balanced quirky, conversational language with strict adherence to the brand guide, centering the supportive message: “We’ve Got You” across various headlines and scenarios.

Created a bold, attention-grabbing campaign centered on URI’s impressive rankings and statistics. Emphasized key achievements, like being named #1 Public University in New England by the Wall Street Journal, with a punchy, branded style that let the numbers speak for themselves.