Dr. Heather Wittenberg—licensed psychologist, parenting expert, and creator of BabyShrink—needed a centralized, modern platform to host her growing digital brand. After years of building trust through her blog, bestselling book, and national media appearances, her offers (including coaching, a flagship video course, and lead magnets) were scattered across outdated tools. Her biggest pain point? Managing tech overwhelmed her—and made it harder for parents to find the support they needed.

Dr. Heather hired me to rebuild her entire digital ecosystem inside Kajabi. My goal was to create a clean, professional site that supports sales, simplifies her tech stack, and delivers a seamless client experience.

Custom homepage, about, contact, login, 404 error, coaching, speaking, and book pages

Blog migration: Imported and formatted 50+ archived posts to retain SEO value and reader trust

Library hub to house all member-access content

Structured and uploaded 10+ content modules with video, worksheets, and backend organization

Designed course sales page, thank you page, checkout experience, and welcome email automation

Created an intuitive client dashboard for self-paced access

Developed two separate 1:1 coaching products with checkout flows and automated onboarding

Setup included welcome emails with step-by-step next instructions

Designed a branded 10-page PDF lead magnet

Built opt-in page, thank you page, delivery automation, and 2 nurture emails upselling the course

Fully migrated her domain and email list to Kajabi

Set up her Kajabi account from scratch

Designed a reusable newsletter template for future email marketing

Dr. Heather now runs her entire business from one platform—with zero tech stress. Her audience can now explore free content, purchase a course, book coaching, and access parenting help, all within a cohesive and professional digital experience.

✅ Simplified tech setup across all offers

✅ Clear user journey from blog to lead magnet to paid offer

✅ New Kajabi site designed for scale, automation, and client ease

This project showcases my ability to build full digital systems that blend design, strategy, and marketing automation—especially for solopreneurs who need tech made simple.