Vivienne Mackinder, a highly respected leader in the hairdressing industry, shifted her focus from live workshops to online education due to the impact of COVID-19. Known for her precision cutting and innovative designs, Vivienne needed a platform that could support her personalized virtual coaching model with integrated tools for course management and CRM.

Initially contracted as a freelance Web & Graphic Designer, I was tasked with providing routine maintenance for the original HairDesignerTV website and designing supporting marketing material. My role expanded significantly as I became involved in the full-scale rebranding to VM Education, focusing on lead funnel development and a complete website redesign. I worked closely with Vivienne's team to ensure a cohesive strategy for the rebrand.

The main goal of this project was to transition from HairDesignerTV to VM Education. In addition to appealing to a new, broader audience, and effectively promote her virtual coaching courses via the Kajabi platform.