Google Ads Campaign Setup and Optimization

In this project, I successfully handled the complete setup and optimization of Google Ads campaigns. My responsibilities included configuring targeted ad campaigns, linking essential tracking tags (including Google Tag Manager and conversion tracking), and ensuring proper integration with Google Search Console and Google Merchant Center. The campaign achieved 147 clicks and over 3.7K impressions with an average CPC of $0.94, demonstrating efficient ad spend and visibility. This setup helps drive qualified traffic, improve conversions, and lay a strong foundation for scalable growth.