HVAC Website Redesign

This project was a Webflow redesign for Rood Inc., a long-established home services company based in Russellville, Arkansas. They’ve been serving the local community since the 1950s, but their previous website no longer reflected the scale, reliability, or professionalism of the business.

The goal was to modernize the website while clearly communicating trust and experience across multiple service areas, including HVAC, electrical, plumbing, and geothermal. The site needed to feel easy to navigate, especially for visitors looking to quickly understand services or request help.

One of the main challenges was organizing a wide range of services without making the site feel overwhelming. The redesign also needed to balance detailed service information, customer reviews, and strong calls-to-action, all while remaining accessible and easy to use across devices.

The final Webflow site delivers a clean, responsive experience that supports lead generation and makes it easy for visitors to take action. The updated structure highlights Rood’s long-standing reputation, clearly presents each service category, and provides multiple, natural ways for customers to schedule or request service.

Old Site: https://www.roodarkansas.com/