ITAFE UP — Shanghai
Qiongzi Zhu
ITAFE UP interior
ITAFE UP detail
ITAFE UP is a take-away coffee brand designed for a fast-paced urban rhythm, built entirely from repurposed industrial components. Shelves, tables, and props were reassembled from wheels, brakes, and glass flasks — transforming discarded parts into a new visual and spatial identity.
ITAFE UP materials
ITAFE UP spatial design
The design expresses adaptability, sustainability, and resilience, echoing the brand's belief that movement and change are part of modern life. Through material storytelling, ITAFE UP turns everyday waste into a reflection of urban creativity and renewal.
Scope: Creative lead responsible for concept development, spatial design, material sourcing, and 3D visualisation.
Scale: 30 sqm | Shanghai
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Posted Jun 26, 2026
ITAFE UP takeaway coffee shop in Shanghai.
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