The first step to creating an effective Instagram Marketing strategy is to know what you want out of marketing on Instagram. Get your goals down and make them:
Specific
Measurable
Achievable
Relevant
Time-based
Create content that engages your audience and attracts your ideal customer/clients and provide value that will encourage people to follow you.
You also need to have a strategy for engagement. Meaningful engagement is the only way to go and this tells the algorithm that your account is active and is associated with the accounts that you engage with. Also, putting your business in front of the audiences of bigger accounts in your niche will help build your brand awareness.
Creating content doesn't have to be daunting, but it is a lot of work. Having someone there to take care of your research, content creation, posting and engagement for your account can be a huge weight off your shoulders.
Contact me for more information on growing your business on Social Media.