YAMRAJ Pre-Workout - Social media

YAMRAJ Pre-Workout - Social media campaign

Created a complete AI-powered visual campaign for Kaizen Energy’s YAMRAJ Pre-Workout, transforming a single product image into a cohesive set of high-impact marketing assets.

What I worked on:

- Developed the visual concept and art direction

- Created cinematic product advertising compositions

- Designed AI-generated gym lifestyle scenes

- Created 3D billboard / Times Square-style advertising concepts

- Developed ingredient-explosion and product hero visuals

- Created an Instagram carousel campaign with 7 individual posts

- Built a consistent visual language across product, lifestyle, and social creatives

- Used AI image generation to explore multiple advertising directions

- Focused on strong product visibility, dramatic lighting, motion-inspired compositions, and brand consistency

Creative direction: Neon green + yellow palette, dark gym environments, high-energy VFX, fruit and gummy elements, cinematic lighting, bold typography, and a gritty fitness aesthetic.

Deliverables: Product posters • Lifestyle ads • 3D billboard concept • Ingredient visuals • Instagram carousel • Social media creatives

Tools: AI image generation, visual art direction, graphic design, product advertising & social media design.