Better Banking Blueprint

Our goal was to shape Better’s brand identity, reflecting its core values and unique role within Beal Bank. We created a clean, modern visual language that resonates with the target audience and aligns with Beal Bank’s brand. The resulting identity combines simplicity, trustworthiness, and accessibility, with a blue palette evoking stability and professionalism.

Better's brand identity lacks clarity and resonance, making it difficult for the target audience to understand its unique value within the Beal Bank ecosystem. Additionally, the current brand feels outdated and requires a refresh in anticipation of a new product launch.

Develop a refreshed brand identity for Better that clearly communicates its unique value within the Beal Bank ecosystem, ensuring it resonates with the target audience. This revitalized identity will include a modern visual language and messaging that aligns with the upcoming product launch, enhancing its relevance and appeal.