Tequila Herradura | Margarita Month Campaign

Following several successful projects, Tequila Herradura entrusted us with their Margarita Month campaign.

I built on their existing Extraordinary Awaits theming, art directing a shoot with the renowned Susan Castillo and creating a suite of assets, from animations to menus and an interactive venue map.

The brand were so impressed with the assets, that they proposed expanding the campaign with guerrilla projection across high traffic London hotspots. I created an additional film to become the key feature.

The resulting buzz put Herradura on the map over Margarita Month, boosting sales and awareness.

Project completed in partnership with The Evolve Group.