Facebook Ads Optimization Initiative

Championed an initiative to optimize Facebook Ads for management at Nafees Limited. The aim was to increase conversion rates and overall campaign efficiency. Achievement ● Conducted an in-depth analysis of existing Facebook Ads, identifying key areas for improvement. Implemented strategic changes to ad creatives, targeting parameters, and ad scheduling, resulting in a 15% decrease in cost-per-click. ● Utilized A/B testing methodologies to refine ad copy and visuals, leading to a 20% improvement in click-through rates. ● Collaborated with the sales team to align ad campaigns with product launches, contributing to a 30% increase in lead generation.