"WE" - SportsIngredients

As a leading company in the production and delivery of sports nutrition, supplying global clients such as Prozis and partnering with technology and nutrition science, the company required a B2B communication strategy. We co-created a new website, established a new social media setup, and implemented a design system leveraging artificial intelligence to increase content creation productivity. We defined a global brand communication concept to communicate the company's different areas with simplicity. With 20 years of experience in this market, the concept I created was

'WE' (we produce, we advise, we deliver, we build), adapting the concept to each intended message.

Brand Case HERE