A set of 2D flat illustrations I created as part of a personal project. They're bright, playful, and designed to make websites feel more engaging and fun. I focused on using bold colors and simple shapes to bring a light, welcoming touch to each design while keeping things clear and visually appealing.

1. Research Started by gathering reference images and building a mood board to set the visual tone. This helped guide the overall style, color palette, and character direction in a focused, intentional way.

2. Sketching Explored different shapes, forms, colors, and patterns to bring the characters to life. Focused on creating dynamic, engaging visuals that felt expressive and full of personality.

3. Digital Development Scanned the hand-drawn illustrations and began refining them digitally using Photoshop and Procreate. Focused on enhancing details, color balance, and consistency across each character.

4. Clean, Clear Design Focused on refining the overall layout to support both the illustrations and the message behind them. A carefully chosen color palette helped unify the visual style, making the characters feel more vibrant and alive. The goal was to keep everything clear, accessible, and visually engaging without overwhelming the viewer.

5. Final Touches & Presentation Reviewed every element to ensure consistency, balance, and polish across the entire project. Fine-tuned the details. line work, spacing, color harmony and prepared the final assets for presentation. The result: a cohesive, character-rich visual story ready to connect with the audience.