Luz de Pedra — Kids Fashion Editorial Campaign
Sabrina Raschioni
Luz de Pedra
Kids Fashion Editorial Campaign Concept / Art Direction
What if childrenswear was treated with the same visual dignity as adult fashion?
Luz de Pedra is a self-initiated campaign concept built around a real brief, a real place, and a precise creative vision.
Every choice — location, palette, casting, props — was made before a single image was created.
The tool was AI.
The work is direction.
Some places stay with you. This is one of them.
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Posted May 25, 2026
A self-initiated campaign concept for a premium kidswear brand. From brief to final image — real location, deliberate choices, creative vision first.
