Project Title: Scents - Brand

Project Title: Scents - Brand Narrative & Creative Strategy

Overview

Scents is a comprehensive brand storytelling and content strategy project focused on translating olfactive experiences, lifestyle concepts, and human emotion into evocative copy and visual messaging. The project establishes an intentional brand voice designed to connect deeply with an audience through sensory-driven narratives.

Core responsibilities & Scope

Brand storytelling & Narrative: Formulating the core brand story, tone of voice, and product narrative frameworks.

Content strategy & Direction: Developing high-level content concepts and thematic directions for brand communication campaigns.

Creative copywriting: Crafting atmospheric product descriptions, promotional messaging, and multi-sensory story copy.

Visual direction & Moodboard curation: Establishing the aesthetic tone, imagery style, and color palettes to ensure visual consistency across touchpoints.

Key deliverables

Brand Voice & Messaging guidelines document.

Product experience copy and promotional content suite.

Visual moodboards and creative direction board.