Refreshing the Online Experience of Aspire Counselling & Psycho…
Vivian Lai-Bui
The client, Aspire Counselling & Psychology wanted a brand new website refresh that was consistent to their brand, enhanced user experience, and promoted more online bookings through a more seamless look.
Homepage/Landing page of their website on desktop and mobile.
💭 Context
They wanted to to refresh and update the online experience of Aspire to deliver to current and future clients, without adding on any more stress on the individual.
Common pain points included:
Cluttered Layout/Interface, hard to find key information which can make incoming clients overwhelmed
Dull colour palette - design system and branding needed an update
Non-responsive, outdated elements
🎯 Goals
Business Goals:
Increase client base
Increase number of online bookings
Design Goals:
Easier navigation
More intuitive user flows which can drive increased number of online bookings
Update Branding
📈 Impact
100% of usability study users, including participating staff found the new website experience and navigation intuitive, easy to use, straight forward.
100% of the participating staff felt content about the final state of the product
As soon as 24 hours post relaunch of the website, most users completed actions that promoted online bookings
✍🏻 The Solution
Screen of the Blog feature on Desktop
Mobile View (Left to right, blog, homepage, services page)
✨ View the complete case study here
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Posted Nov 27, 2023
A local psychology office based in Alberta wanted a brand new online experience for their website, to make it as seamless, simple and relaxing as possible.
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