Turning SEO into a consistent

Turning SEO into a consistent lead channel

The focus was to improve organic visibility while making the website better at turning search traffic into actual enquiries.

I worked on keyword targeting, content restructuring, SEO optimisation, and improving pages around high-intent searches.

Results:

• 150% increase in organic traffic • 10% reduction in bounce rate • 40+ organic leads generated • Domain Authority improved from 33 → 35 • 417 form submissions and 143 new contacts recorded across key pages

The goal wasn't simply to increase traffic. It was to bring in more relevant visitors and create a stronger path from search → engagement → enquiry.