Bilingual Social Media Strategy for a Broadcasting Company by Victoria MartinezBilingual Social Media Strategy for a Broadcasting Company by Victoria Martinez

Bilingual Social Media Strategy for a Broadcasting Company

Victoria Martinez

Product Manager

Writer

Social Media Strategist

Social Media

I managed LaMusica's digital content strategy, production, and distribution across SBS, overseeing more than 100 social profiles in 10 key U.S. and Puerto Rican markets. I optimized the digital footprint and audience engagement on major platforms, executed cross-functional organic and paid social content initiatives, and implemented DigiSocial and Editorial playbooks to ensure consistent brand messaging and growth. By fostering sales-programming collaboration for influencer marketing and large-scale campaigns, I enhanced synergy between digital and social media while utilizing analytics for real-time trends and monetization tools. I also led a multi-region team to deliver a cohesive and engaging user experience for SBS Interactive.

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Posted Sep 4, 2024

Victoria developed and executed a bilingual social media campaign that significantly increased brand engagement and reach across 10 markets in the U.S.

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