Bilingual Social Media Strategy for a Broadcasting Company

I managed LaMusica's digital content strategy, production, and distribution across SBS, overseeing more than 100 social profiles in 10 key U.S. and Puerto Rican markets. I optimized the digital footprint and audience engagement on major platforms, executed cross-functional organic and paid social content initiatives, and implemented DigiSocial and Editorial playbooks to ensure consistent brand messaging and growth. By fostering sales-programming collaboration for influencer marketing and large-scale campaigns, I enhanced synergy between digital and social media while utilizing analytics for real-time trends and monetization tools. I also led a multi-region team to deliver a cohesive and engaging user experience for SBS Interactive.