Social media ads

Project Type: 2D Animated Explainer Video Role: Scriptwriting · Storyboarding · Illustration · 2D Animation · Voiceover Coordination Tools: Adobe After Effects Industry: Social Media / Marketing Tools

Tailwind needed a clear and engaging way to promote its marketing automation platform. The goal was to communicate how Tailwind helps businesses grow faster on social media using simple scheduling, AI-powered tools, and smart marketing workflows. They wanted an explainer video that tells their story quickly and drives product sign-ups.

Tailwind offers multiple product features, and explaining all of them clearly without overwhelming the viewer was a challenge. Their existing messaging was feature-heavy but not benefit-driven, which caused:

Low viewer retention on landing pages

Confusion around product advantages

Lower conversions from campaigns

They needed a story-focused explainer video that simplifies the message and inspires action.

I developed a conversion-focused explainer designed to educate and persuade in under 60 seconds.

Scriptwriting – Wrote a concise value-driven script using PAS storytelling (Problem → Agitation → Solution).

Storyboard Development – Designed scene flow to highlight product benefits and smooth transitions.

Custom Illustration – Built branded UI mockups and character scenes matching Tailwind’s visual identity.

2D Animation – Animated interface elements and character interactions to showcase product features.

Voiceover Coordination – Managed professional voiceover to deliver friendly SaaS-style tone.

The final video helped Tailwind:

Improve product explanation clarity for new users

Increase engagement on landing pages

Support paid ad campaigns and onboarding

Boost sign-ups with clearer value communication

Client Feedback: “Clean, modern, and on-brand. This explainer helped simplify our messaging instantly.”

SaaS explainer designed for clarity + conversion

Professional brand voice and visual consistency

Strong CTA and product storytelling

Delivered in web + social formats

Looking to turn your SaaS features into a compelling story that converts more users? Let’s bring your product to life through motion.

Project Type: 2D Animated Explainer Video Role: Scriptwriting · Storyboarding · Illustration · 2D Animation · Voiceover Coordination Tools: Adobe After Effects Industry: Accounting / Financial Services

Bob Bookkeepers wanted to showcase their bookkeeping services in a professional and approachable way. Instead of long website text or static graphics, they needed a clean explainer video that quickly communicates what they do, who they help, and why clients should trust them.

Bookkeeping is a crucial service, but many businesses don’t understand its value until it’s a problem. Bob Bookkeepers struggled with:

Explaining their services quickly

Making their offer feel trustworthy and professional

Standing out from competitors

Turning website visitors into actual leads

They needed an animated explainer that builds trust and converts interest into action.

I produced a high-impact explainer using a structured storytelling approach designed for clarity and engagement.

Scriptwriting – Wrote a simple and friendly narrative that explains their benefits in under 60 seconds.

Storyboard Planning – Aligned visuals with script to ensure smooth and consistent communication.

Custom Illustrations – Created modern business character designs and clean service visuals to match their brand.

2D Animation – Brought scenes to life with motion graphics that emphasize key business benefits.

Voiceover & Audio – Sourced and coordinated a professional voiceover talent to deliver a confident tone.

The animation helped Bob Bookkeepers:

Simplify their brand message instantly

Keep website visitors engaged longer

Use the video in ads, landing pages, and social media

Build credibility with potential clients

Client Response: “The video explains our business better than any paragraph ever could. Exactly what we needed.”

Fast and clear business storytelling

Professional brand-aligned visuals

Polished 2D animation with voiceover

Delivered in optimized formats for web + ads

If you need a video that makes your service easy to understand and unforgettable, I can help bring your message to life through engaging motion design.