Digit-tally is a fintech product that addresses the problem of invoicing, payroll and simplifies finance paperwork for small to large scale businesses I worked closely with the in-house marketing team to create a new 50-second ad video showcasing features of their product to be shared across their social channels (Facebook, instagram, Linkedin).

Initial Alignment: Before getting to work, i sat down with the founder and the head of marketing to questions about the company, specifically the product and also to note down any special request they had. This allowed us to align on expectations and outcomes for the ad.

Script Writing and Storyboarding: The previous step gave me the much needed information to come up with detailed scripts. I came up with 2 different scripts with slight change in tone and direction while still conveying the same message. This was presented to the team and a choice was made on the direction to follow. The storyboarding also began taking shape and after the script and direction was chosen, everything took shape from there.

Animation: This is the part where all the magic happened. Everything had already taken shape so at this point, it was a smooth sailing process. The animation was done in multiple aspect ratios to accommodate platform specific requirements. Overall, it was really cool and easy to collaborate with the team at Digit-tally to create something that met the expectations of the stakeholders. Love this project and want to work with me on a project? Book a call with me Thank you