Purpleglo- medical-grade red light therapy

Role: Design Consultant

Stack: Framer, Frameship, Shopify Headless

Timeline: 3 Weeks

Purpleglo makes a red light therapy mask built for one thing: reversing signs of aging. The science was strong. The product was ready. But the website needed to do the heavy lifting of turning curious visitors into paying customers.

They needed a design consultant who could own the entire experience, from how the product page felt on first scroll, to how the checkout connected under the hood. That is where I came in.

Selling a premium skincare device is not just a design problem. It is a trust problem.

Customers land on the page with real questions. Does this actually work? Is this brand legit? Why is this worth my money? The design had to answer all of that before doubt had a chance to settle in.

On top of that, they needed a site that could scale. A component system that their team could manage. A tech setup that would not need to be rebuilt six months later when they launched new products or ran campaigns.

Designed the full website directly in Framer- I worked end to end inside Framer, defining layout, visual hierarchy, and messaging clarity all in one environment.

Built a headless Shopify setup using Frameship- Rather than defaulting to a standard Shopify theme, I connected Framer to Shopify through Frameship using a headless architecture. This means Purpleglo gets the full commerce power of Shopify, including inventory management, cart, and checkout, while the frontend design lives entirely in Framer. The result is a site that moves and feels like a premium brand, not a template.

Designed with CRO at the core-Every layout decision was filtered through one question: does this move someone closer to buying? Trust signals placed where hesitation typically lives. Mobile experience treated with the same weight as desktop. Copy hierarchy structured so the most important information is never buried.

Delivered a fully live, production-ready website in 3 weeks.

A headless Shopify storefront with the design freedom of Framer. A scalable component library the team can manage independently. A product page and product detail page built to convert skeptical first-time visitors into buyers.