The concept of this project is based on relating the art of the Italian Renaissance to ice cream.

For that, I decided to use illustration to show the Italian Renaissance in a modern, current, and appealing way to everyone.

The name "La Paletta" is an Italian word that means, as the pronunciation indicates: the Palette, bringing out the two aspects of the brand: the palette of colors related to the Italian Renaissance and the palette of ice cream flavors.

The choice of the logo's typography had, as its main factor, its similarity with brush strokes, fitting into the entire concept of the project.

The choice of the blue color refers to the location of the ice cream truck - always by the sea/river.