I will fix or setup ga4 e-commerce &server-side tracking via GTM

According to the latest GDPR rules, third parties (such as GA4, Facebook & Google Ads, etc.) cannot do user data collection, behavior analysis, etc. The world is going to be cookieless.

Google has announced that the Chrome browser will no longer support third-party cookies from 2023. Safari and Mozilla browsers already implement it.

If you haven't set up Google Analytics 4 E-commerce Server side tagging yet, your analytics data will be limited.

To solve the issue, We need to capture data directly from the server instead of the browser side through Conversion API or server-side tracking.

Create GTM server-side web container

Install Google Analytics 4 ( GA4)

Google Tag Manager ( GTM )

Server-side tracking ( Using a Cloud Server such as Stape.io or Google Cloud )

Data layer using the Google Tag Manager ( GTM )

Setup remarketing audience for Google Ads in GA4

Dynamic product price, name, ids, currency tracking

Setup Custom Event using GTM

E-commerce tracking

Setup Conversion tracking

Reporting in Professional

WordPress

Shopify

Woocommerce

Wix

Bigcommerce

Custom platforms.