Acres of Dirt - Land Acquisition Website

Client: Confidential Role: Webflow Developer & Designer Scope: Website Design · Webflow Development · Lead Generation Strategy · Conversion Optimization Tools: Webflow, Figma, Adobe Photoshop

About the Project Acres of Dirt is a lead-generation website helping landowners sell vacant land quickly for cash. The goal: build trust, simplify the process, and capture high-quality leads.

The Challenge Landowners are naturally skeptical of "cash offer" companies. The site needed to remove doubt, communicate a stress-free selling process, and drive submissions, all while performing seamlessly on desktop and mobile.

My Approach As the Webflow designer and developer, I managed both the design direction and full implementation:

Designed a trust-driven hero with a bold CTA

Structured pages around objections (No Fees, Simple Process, FAQs)

Built a frictionless, mobile-optimized lead submission form

Guided visitors’ attention using strategic visuals and hierarchy

Design Direction The visual identity reinforces trust and clarity:

Earthy tones and landscape imagery resonate with landowners

Bold orange CTAs drive action

Clear, scannable headings for easy reading

Balanced whitespace for a professional, approachable feel

Results A clean, credibility-focused Webflow site that converts hesitant visitors into leads 24/7, giving the client a scalable platform for consistent inbound property submissions.