AdWords Campaign for Local Business
Antonio Beattie
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Posted Nov 8, 2024
Managed and optimized an AdWords campaign that resulted in a 60% increase in lead generation for a local business.
Here’s a dynamic 5-month Google Ads management strategy designed to drive results:
Month 1: Setup & Optimization
New Campaigns: Launch fresh campaigns with robust conversion tracking.
Existing Campaigns: Review and confirm conversion setups are accurate.
Account Audit: Fine-tune landing pages to align with campaign objectives.
Performance Check: Evaluate cost per lead, performance scores, and keyword/ad relevance; address any issues promptly.
Month 2: Data-Driven Adjustments
In-Depth Analysis: Examine AdWords data to identify non-converting times and peak performance periods.
Strategic Changes: Adjust or pause underperforming keywords based on insights. Compile findings in a detailed report.
Month 3: Expansion & Refinement
New Opportunities: Create new ads and expand keywords based on collected data.
Automation: Implement scripts for efficiency.
Competitor Insights: Introduce keywords identified through competitor analysis. Document all improvements.
Month 4: Performance Re-evaluation
Comprehensive Review: Reassess campaigns using historical data to optimize keywords, ad copies, and budgets.
Continuous Monitoring: Track quality scores and document any adjustments.
Month 5: Scaling & Budget Optimization
Budget Review: Conduct a thorough ROI analysis and explore potential budget increases to scale successful campaigns.
Reports:
Monthly Progress Reports: Detailed updates on campaign performance.
Weekly Stats Reports: Receive weekly statistical reports with daily access links for real-time insights.
This proactive, structured strategy ensures that your Google Ads campaigns are continuously optimized and aligned with your business goals, delivering consistent improvements month after month.