Full end-to-end e-commerce system: You built not just the storefront but also the backend, admin, and order workflows.
Brand / Storytelling Integration: The site isn’t just transactional — it conveys brand identity, philosophy, ingredient transparency, and customer trust.
Smart Skincare / Innovation Component: The “Rētreat iQ” section hints at future or in-progress tech innovation (e.g. 3D printing, personalized skincare). Being involved in prototyping or building that adds a futuristic, R&D flavor.