AWAY | Neon
Dmitriy Shepil
The animations produced for AWAY's Neon collection immerse spectators in a realm where the product appears just released – the liquid paint still dripping, encapsulating the vibrant colours and the pristine essence of this newly launched item.
This effect was meticulously crafted using Houdini for simulations, and then seamlessly integrated into Cinema4D.
The production process was marked by its high degree of iteration, as our team continuously refined the animations.
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Posted Jun 22, 2026
Animations for Away’s Neon collection are reminiscent of freshly dropped liquid paint – with flow of the liquid colour achieved using Houdini and Cinema4D.
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