Ordinary is a creative studio based in Australia, exploring stories of culture, psychology, and innovation. Their website needed to reflect this spirit — unconventional, cinematic, and human.
Instead of traditional scrolling, the site keeps the viewer fixed in place while projects shift in and out like chapters of a film. Each page carries its own rhythm, guided by a subtle progress bar that marks the journey.
Behind the simplicity lies custom engineering: a Lottie player for forward and reverse animations, a layered video system for seamless interaction, and logic-driven overrides to connect everything smoothly.
The result is a digital stage for Ordinary’s vision — minimal on the surface, rich in experience, and designed to hold attention in a way that feels bold, precise, and deeply personal.