Motion Branding for Pixis AI

Pixis AI approached me to create a striking, sci-fi-infused motion graphic video for their latest branding initiative. The challenge: distill the complexity of AI-powered data distribution into a clear, visually captivating story under 20 seconds. The brief called for a signature “AI Cube” glowing with Pixis identity, dispatching data to major social platforms—Instagram, Facebook, YouTube, and LinkedIn—framed in dark, atmospheric blues and cyan.

To distill the essence of Pixis AI, I started by identifying these thematic pillars:

Futurism: Sleek forms, digital grids, and a luminous color palette set the tone.

Central Intelligence: The animated cube as the metaphorical brain driving intelligent connectivity.

Networked Synergy: Data streaming seamlessly to different social channels.

This direction inspired the heart of the video—a dynamic, AI-powered cube radiating data in a stylized digital space.

I developed a storyboard to map out the visual flow and ensure every beat aligned with the brief:

Frame 1 — Digital Genesis A dark, gridded digital matrix fades in. At its core, a cyan glow emerges, hinting at the birth of intelligence.

Frame 2 — Human Connection A stylized blue hand stretches upward to interact with the suspended AI cube, visually articulating the synergy between human intent and machine intelligence.

Frame 3 — AI Command Center The AI cube levitates, now orbited by a ring of glyph-like icons: search, text, analytics, audio, vision, sharing. This circle suggests that Pixis orchestrates multiple data-driven processes in unison.

Frame 4 — Data Flow to Social Channels Beams of vibrant energy shoot outward from the cube, precisely connecting it to the icons for Instagram, Facebook, YouTube, and LinkedIn—an immediate, visual metaphor for Pixis AI’s role in empowering multi-platform distribution.

Color & Atmosphere: Used a dark background with cyan and deep blues, reinforcing the sci-fi and high-tech aesthetic in line with Pixis’ branding.

Lighting & Geometry: The glowing cube, radiant beams, and illuminated icons all reinforce the “living AI engine” theme.

Kinetic Transitions: Every movement—reveals, beam animations, icon interactions—was timed to evoke intelligence, precision, and flow.

Sound Integration: Carefully selected effects compliment the cube’s reveal, data transfer, and the final branding beat, heightening immersion without distraction.

The animation was built using After Effects, leveraging it's 3D attributes for the cube, and effects for luminous energy flows and dynamic, responsive iconography. Each visual element was treated to seamless, purposeful transitions to maintain a succinct, engaging narrative within the 20-second limit.

The final video distilled Pixis AI’s core story into an accessible, polished sci-fi vignette—clearly communicating complex technology through approachable, brand-aligned visuals. Pixis’ team praised both the visual story and the clarity with which their values and product offering were made tangible.

This project was a rewarding union of concept and craft: taking an abstract, data-driven brief and transforming it into a concise, visually gripping tale. The process pushed my skills in futuristic visual storytelling and challenged me to balance technical sophistication with brand simplicity, and I'm excited to work on more projects like this.