GILLA — Geared for the

GILLA — Geared for the Climb ⛰️

GILLA is an original mascot created for a fictional cyberfuturism outdoor gear brand — a llama warrior who treats every trail like a mission and every pack like precious cargo.

Instead of just designing a character, I built a full visual identity system around Gilla: wordmark, color palette, brand poster, sticker sheet, and product mockups across apparel, patches, flags, and collectibles. The goal was for the mascot to stay instantly recognizable across every touchpoint, from a t-shirt print to a parka badge. Mascot and wordmark were generated and refined with Recraft V4.1 Pro Vector, keeping every core asset clean and production-ready from concept to final application.

The cyberfuturism visor-mask and wrist-mounted blaster stand for readiness and precision, while the mustard-gold scarf is a nod to Andean pack-llama heritage, animals that carried cargo across mountain passes long before "outdoor gear" was even an industry. Strong but not loud: tactical without losing warmth.

This project is an exploration of how one mascot, grounded in real material culture instead of generic sci-fi tropes, can carry an entire fictional outdoor brand across illustration, product design, and motion.

🦙 Character Brief Name: GILLA Role: Trail guardian & gear-bearer Personality: Strong, soldier-disciplined, mission-first.

Explore the full project here:

https://www.recraft.ai/project/4177fc4b-69ce-4bd5-9f98-5b252af92e10