Retail Jewelry | Logo & Brand Guide

Brand concept

Shineys is a contemporary jewelry accessories brand offering stylish, high-quality accessories at accessible price points. They believe that every girl should have the opportunity to enhance her style and individuality without compromise. They are all about expressing femininity, fun, and adventurous spirit through our versatile collections.

Art Direction

Style: The logo should reflect the brand's persona—youthful, chic, trendy, daring, and cool. It should feel modern and stylish but also have a timeless quality to it.

Color Palette: Need suggestions for colors that align with their brand persona. However, the color should be versatile enough for various applications.

Typography: The logo may contain wordmarks or letter marks, so typography could be an essential element. If used, preference is for original wordmarks. Typography should be legible across various sizes and mediums.

Symbol/Icon: If the logo design includes a symbol or an icon, it should be relevant and reflect our brand values—beauty, inspiration, quality, and originality.

Versatility: The logo should be adaptable and easy to use across a variety of mediums and platforms, both online and offline, and it should maintain its impact in different sizes.

Timelessness: While the brand is fashion-forward, they want a logo that will stay relevant as trends evolve.

Deliverables

This brand guide and logo design had been submitted through the 99designs platform, while additional brand materials were being made in Contra. These files were sent in various formats, such as JPEG, PNG, EPS, and PDF in one folder. The non-commercial fonts were discussed with the client so they would have purchased them separately.