Soilkit : Agritech web app

In the realm of agricultural technology, SoilKit.com emerged as a groundbreaking B2C SaaS application designed to revolutionize soil health management. I was entrusted with the task of creating an intuitive, user-friendly platform that would empower users to register soil kits, track soil health, and access comprehensive reports—all while navigating through an informative dashboard.

Our primary objective was to develop a digital ecosystem that would seamlessly bridge the gap between complex soil science and everyday gardeners and lawn enthusiasts. We faced several key challenges:

Complexity of soil testing

Lack of engagement in the soil health process

Difficulty in understanding and acting on soil test results

User intimidation by scientific terminology and processes

Overcoming the perception that soil health is only for professionals

Translating complex soil data into actionable, user-friendly advice

Armed with user insights, we moved into the development phase. Our design sprints focused on creating:

An engaging dashboard that presents soil health data at a glance

Intuitive report screens that translate complex soil metrics into actionable recommendations

A streamlined registration process for soil kits to minimize user friction

Throughout the development process, we maintained a rigorous cycle of prototyping and testing, ensuring that each feature resonated with our target users.

Our user-centric approach led to the development of several innovative features:

1. One-Click Kit Registration Simplified the process of registering new soil kits, reducing the time from unboxing to testing.

2. Interactive Soil Health Dashboard Developed a visually appealing dashboard that displays key soil health indicators using easy-to-understand graphics and color coding.

3. Personalized Improvements Created an algorithm that generates tailored soil improvement recommendations based on test results and user goals.

4. Progress Tracking Implemented a feature allowing users to track changes in their soil health over time, encouraging long-term engagement.

5. Community Forum Integrated a community space where users can share experiences and tips, fostering a sense of belonging and increasing platform stickiness.

Our user-centric approach and innovative features led to remarkable results:

But the numbers only tell part of the story. The real impact lies in the countless wagging tails, wet noses, and happy families brought together through our platform.

User engagement increased by 78%, with average session duration doubling

Bounce rates decreased by 45%, indicating improved first-time user experiences

Accessibility score improved to 98/100, ensuring inclusivity for users with diverse needs

Navigation efficiency increased by 60%, measured by reduced time-to-task completion

Conversion rates saw a 50% uplift, translating directly to increased soil kit sales