Xyros.ai is an AI-powered automated trading platform built for high-performing professionals—doctors, lawyers, entrepreneurs—who want institutional-grade performance without sacrificing control.
The goal was to design and build a high-trust, conversion-focused website that clearly communicates performance, transparency, and user control, while positioning Xyros as a premium, SaaS-based alternative to traditional wealth managers and robo-advisors.
My role:
UX strategy, website structure, Framer design & build
The Problem
Despite strong trading performance and a solid backend system, the platform needed a website that could:
Instantly build trust in a high-risk, high-skepticism market
Clearly differentiate from robo-advisors and traditional fund managers
Communicate complex financial data in a simple, confident way
Convince high-income professionals to take action—without hype
The challenge was not aesthetics—it was clarity, credibility, and decision confidence.
My Approach
I followed a strategy-first design process.
Structure before style.
Every section was mapped to answer one core question in the user’s mind:
Is this legit?
How does it work?
Do I keep control?
How is this different?
What’s the risk?
The design balances authority and restraint—clean layouts, sharp typography, and data-forward sections—so the platform feels institutional, not promotional.
Key Solutions
Performance-Led Hero Section
Clear value proposition: Automated Wealth. Built for High Performers.
Designed and built a conversion-focused Framer website for an AI trading platform, turning complex performance data into a clear, trust-driven user experience.