UGC Content Creation for TikTok & Instagram by Selena RigginsUGC Content Creation for TikTok & Instagram by Selena Riggins

UGC Content Creation for TikTok & Instagram

Selena  Riggins

Selena Riggins

UGC Content Creation — Brand & Product Videos

I create authentic, short-form user-generated content designed for TikTok and Instagram Reels, blending storytelling, product highlights, and platform-native editing to support brand visibility and engagement.

The Need

Create scroll-stopping UGC that feels natural to the platform while clearly showcasing product value, features, and customer experience.
This project includes a mix of paid brand collaboration and portfolio UGC samples created to demonstrate my creative style and structure.

The Process

Reviewed each brand/product to identify key features and audience pain points
Filmed content in clean, lifestyle-based settings with strong lighting
Captured multiple angles and b-roll for visual variety
Edited clips for pacing, clarity, and retention
Added text overlays to reinforce messaging
Selected royalty-free or trending audio to complement each video
Delivered final videos optimized for TikTok and Instagram Reels

Tools Used

iPhone — Filming
CapCut — Editing, sequencing, and overlays
TikTok — Hook inspiration and text placement
Canva — Supporting visuals (when applicable)

The Content

1. TYMO Hair Tool (Paid Collaboration) Product-focused UGC created for TYMO, highlighting ease of use, functionality, and results through clean visuals, close-up shots, and intentional pacing.
2. Kona Coffee Shop Lifestyle-style UGC capturing the in-store experience, atmosphere, and product presentation to showcase brand ambiance and customer experience. (Portfolio sample)
3. Strictly Curls Routine-based UGC highlighting product application, texture, and results with a focus on authenticity and relatability. (Portfolio sample)

Overall Styles Used

Lifestyle UGC
Product demonstrations
Text-led storytelling
Multiple angles for dynamic pacing

Final Note

This project showcases my ability to create platform-native UGC that brands can use for organic posting or paid advertising.
If you’re looking for authentic, conversion-focused UGC, you can book me directly through my Services page.

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Posted Dec 16, 2025

Created UGC videos for brands on TikTok and Instagram Reels.