I create authentic, short-form user-generated content designed for TikTok and Instagram Reels, blending storytelling, product highlights, and platform-native editing to support brand visibility and engagement.
The Need
Create scroll-stopping UGC that feels natural to the platform while clearly showcasing product value, features, and customer experience.
This project includes a mix of paid brand collaboration and portfolio UGC samples created to demonstrate my creative style and structure.
The Process
Reviewed each brand/product to identify key features and audience pain points
Filmed content in clean, lifestyle-based settings with strong lighting
Captured multiple angles and b-roll for visual variety
Edited clips for pacing, clarity, and retention
Added text overlays to reinforce messaging
Selected royalty-free or trending audio to complement each video
Delivered final videos optimized for TikTok and Instagram Reels
Tools Used
iPhone — Filming
CapCut — Editing, sequencing, and overlays
TikTok — Hook inspiration and text placement
Canva — Supporting visuals (when applicable)
The Content
1. TYMO Hair Tool (Paid Collaboration)
Product-focused UGC created for TYMO, highlighting ease of use, functionality, and results through clean visuals, close-up shots, and intentional pacing.
2. Kona Coffee Shop
Lifestyle-style UGC capturing the in-store experience, atmosphere, and product presentation to showcase brand ambiance and customer experience.
(Portfolio sample)
3. Strictly Curls
Routine-based UGC highlighting product application, texture, and results with a focus on authenticity and relatability.
(Portfolio sample)
Overall Styles Used
Lifestyle UGC
Product demonstrations
Text-led storytelling
Multiple angles for dynamic pacing
Final Note
This project showcases my ability to create platform-native UGC that brands can use for organic posting or paid advertising.
If you’re looking for authentic, conversion-focused UGC, you can book me directly through my Services page.
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Posted Dec 16, 2025
Created UGC videos for brands on TikTok and Instagram Reels.