Fountain Pulse - Feel the Rhythm of your Frontline Workforce

Rob Sicat

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Creative Director

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Finding the Pulse: A Two-Week Creative Sprint

Sometimes, inspiration hits you when you least expect it.
I was browsing Musicbed, not looking for anything in particular. Then I heard it. A track with a rhythm that wouldn't let go. It sparked an idea: "Every business has a heartbeat."
That was the birth of Fountain Pulse.
Most people would sit on an idea like that. Plan it out. I didn't. I dove in.
For the next two weeks, it was all I thought about. The script and visuals evolved together, each influencing the other. Write, visualize, adjust. Repeat.
The scene that kick everything off
The scene that kick everything off
Part of the visual storyboard
Part of the visual storyboard
It wasn't smooth. It wasn't easy. But it was alive.
Every time I changed the script, it spawned new visual ideas. Every visual breakthrough sent me back to the script. Messy? Yes. But that's where the good stuff happens.
Two weeks later, it was done. Not just finished, but pulsing with its own energy.
Here's what I learned:
Trust your instincts. That initial beat set everything in motion.
Embrace the chaos. The back-and-forth between script and visuals? That's where the magic happens.
Speed and quality aren't mutually exclusive. Working fast forced me to make decisions, not second-guess.
Fountain Pulse isn't just a project. It's proof of what's possible when you find that rhythm and run with it.
In the end, it's simple: Every business has a heartbeat. Sometimes, you just need someone to help you find it.
This video is the best performing video for Fountain.
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Posted Oct 16, 2024

A product launch hype reel for a product that increases workforce engagement by 150%

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Creative Director

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Rob Sicat

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