YelloHippo Brand Refresh and Website Enhancement
Sadia Sabir
Brand refresh with a website that makes referrals 10x easier
01/Overview
YelloHippo, A personal branding agency that gets 95% of its business from client referrals. A strong position to be in, but it also comes with limitations
YelloHippo needs better control over the quality of leads coming in. They want to expand their reach and test out new markets—goals that are tough to hit on word-of-mouth alone.
02/Challenge
Clients love what YelloHippo does and are happy to refer them; however, recommending a service that others haven’t yet seen for themselves comes with a risk.
If that friend has anything less than a fantastic experience, it reflects back on the person who made the recommendation.
03/Problem
As for the new clients, they’re mostly just relying on a friend’s word for it. They’ll do a quick background check, but...
They don’t always have the time to scroll through social media, and they could easily get distracted. Plus, YelloHippo has no control over what content they will see first, and their current website?
Previous Website of YelloHippo
04/Solution
Referrals involve three sides:
YelloHippo, their clients who refer them, and the new people being referred. A strong website is the missing link that solves the challenges each one faces.
First Impressions Matter, and You Control This One
That’s why we take our hero section [very] seriously.
Consistent Branding, Every Time They See You
From the first glance to the last click, your brand should always say ‘you’, loud and clear.
Social Proof at Every Level
Now, it’s not just a friend’s recommendation, they can see YelloHippo’s results firsthand.
Making it look good on every device [& browser]
Every screen’s your best screen—make it count.
Thank you for reading :) Please feel free to reach out if you have a project to discuss.
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Posted Jul 15, 2025
Brand refresh for YelloHippo to enhance client referrals via a new website.
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Timeline
Dec 14, 2024 - Dec 21, 2024
