ROQIT

Conducted comprehensive research and user interviews with Fleet Managers across diverse sectors, identifying critical tasks and functionalities for integration in design.

Spearheaded the design and launch of a SaaS platform and mobile apps for fleet and driver management on Android and iOS.

Enhanced user experience by introducing features such as dashcam integration, weather monitoring, and route optimization.

Leveraged analytics data and user-centred design principles to optimize information architecture and Creating a clear plan for dashboard design before diving into the development process, resulting 36% reduction in bounce rate.