Marketing Strategist & Digital Operations | Cassandra Britton

Role: Full-Stack Marketing Strategist & Digital Operations Lead Duration: 2 years

Casandra was closing her PMU (permanent makeup) business to transition into digital business coaching. Over two years I became her digital right hand — designing and running her entire marketing operation from backend to frontend, including service delivery to her own clients.

The work covered everything: building her Kajabi site, sales funnels, Meta ads campaigns, email sequences in ActiveCampaign, CRM management, masterclass and webinar setup through Zoom, and product delivery. From there I also managed her full content operation.

We produced 102 episodes of her podcast, Business Savage. I handled recording, editing, publishing across YouTube, Apple Podcasts, and Spotify, plus creating shorts and clips for social media and writing the newsletters tied to each episode. The top-performing video reached 30K views with a life coach guest and brought in direct leads for both her speaking coaching service and the agency side.

That podcast became the engine for a waterfall content system — each episode turned into short clips, social posts, and newsletter content that fed organic growth, complemented with paid Meta ads when it made sense.

Through working with Casandra I also took on clients she referred — web design, landing pages, sales funnels, and ads management — essentially operating as an extension of her business.

~$1K in ad spend → $70K CAD in revenue

102 episodes produced and distributed across 3 platforms

Top video: 30K views, direct business leads generated

Email sequences: +60% open rate

Additional clients acquired through agency-model service delivery

Stack: Kajabi, ActiveCampaign, Meta Ads, Zoom, YouTube, Canva, video and audio editing tools