How Snapchat's UX Drives Gen Z’s Social Ecosystem

Snapchat’s unique features make it UX design stand out from other social media platforms. For example, the app’s filters and lenses allow users to transform their appearance or add special effects to their photos and videos, making communication more fun and engaging. According to Snapchat, users spend over 30 minutes daily on the app on average, demonstrating its power to draw consumers in and keep them interested.  

In addition, with features like Bitmojis, Snap Map, and Snap Games, Snapchat’s user-centered design ensures its users have a fun and interactive experience.