Obox MENA Website Rebuild

The first time I opened Obox MENA's old site, I felt a tiny pang of irony. There was a creative agency that urged brands to leave the box behind, yet its homepage remained locked in a static hero, a stiff grid, with nothing that hinted at its restless energy.

So I pitched a different experience. “Let's make visitors feel that first breath of fresh air the moment the page loads." They nodded. Challenge accepted.

I started with a single image of a sunrise sky reflected on calm water. Then I sliced it into tall panels that glide apart as you scroll, a simple gesture that says, We break frames for a living. From there, the story wrote itself:

Each service tile wakes up with a subtle tilt when you hover, inviting a closer look.

Buttons pulse once, then settles like a good idea that refuses to disappear.

Every page transition flows like a conversation,with no sudden jumps, just momentum.

The design came together in Figma, but the soul lives in Framer. I wired global tokens so the team could swap colors or typefaces without touching code. GSAP handles the custom easing curves that make movements feel organic, never mechanical.

Beta testers now spend just over two minutes on the site, almost double the old average.

The bounce rate dropped by twenty-three percent in the first week of pilot traffic.

One prospect emailed, "Your site feels like meeting the team in person." That line is now framed on their office wall.

Obox MENA asked for a site that thinks beyond borders. We built one that invites you to step outside the box, look around, and stay a while.

Do you need a digital stage that tells your story with motion and clarity? My inbox is open.