Audience
Matched is for people who want to find and connect with potential romantic partners while aiming to reduce the shallowness of current market. Because people are already investing time in seeing if they are compatible, they are less likely to throw that establishment away and continue pursuing their “match” if they have similar interests. This app is for individuals who are looking to develop new relationships and make meaningful connections.
Persona
Name: Mark Jones
Mark is 26 years old and has been working in the software industry for four years. He is looking for a romantic partner to share his ups and downs with. Mark has tried dating apps like Hinge and Tinder, but does not like the fact that people swipe so quickly based on appearances and it makes him self-conscious.
Goals:
Finding a romantic partner
Not feel judged by his appearance
Getting to know people based on their interests and values rather than appearance