As part of their largest structural reinvention to date, DuPont wanted to reinvigorate their internal and external audiences with an optimistic message from a unique point of view. Invent a Better Now became a rallying cry and a call to action. To tackle the big problems, using science as our foundation.
At the centre of the campaign was a revolutionary commercial, exploring DuPont’s role in shaping different nows around the planet — and in space. The dynamically-driven film, which ran on the New York Times, combined data from the viewer’s location, time of day, live news headlines, and video feeds from cameras at DuPont facilities to make each viewing experience different, with a total of 22,464,000 possible permutations.
