The goal for this project was to create an interactive solution for a premium shampoo ad. The creative would be exhibited across various digital platforms and be interacted with through the use of an AR mobile filter. I covered the entire pipeline solution from initial concept to final product using programs such as Blender and Spark AR.

After my initial design in Krita, I moved to Blender for modelling and final render in EEVEE. I used a subdivision workflow with metaball geometry for the fluids. It was important to capture a sense of elegance and beauty with my composition, so I focused on incorporating minimal elements and natural colours. The final graphic was composed and graded using Krita and Davinci Resolve.

I also integrated the creative into augmented reality using Spark AR by Meta. The creative can be tracked to a poster and viewed through an Instagram filter on mobile.

Integrating the model into Spark AR required extensive research and numerous exports. The challenge was to find a lightweight medium that contained enough qualities of the original graphic to be recognisable. I streamlined my workflow through the use of tutorials and supplementary resources to arrive at a solution that was timely and fit the brief.

This project required an in-depth knowledge of both Blender and Spark AR. I successfully created an interactive solution that brought 3D into life through experimentation and discovery, which I'm quite proud of. Thanks for reading!