Oakley 2024 NFL Campaign

Our clients at Oakley asked us to help solve the evolving challenge of creating an innovative and culturally relevant 360-degree brand campaign for their 2024 NFL campaign. This campaign aimed to go beyond traditional sports marketing, showcasing the athletes' personalities and influence on culture while maintaining Oakley's brand identity across multiple channels.

As the lead strategist and group creative director, I enjoyed seeing this project through from strategic inception to broadcast and global execution and leading a multimedia team that created 166 unique assets for TV, OOH, social media, and retail, generating 15M social media views in the first 24 hours and 105M media impressions in the first week due to writeups from Complex, Hypebeast and Forbes.