Straight Up Clear Aligner Homepage Design

Straight Up needed a homepage that moved away from clinical dental conventions and toward a warm, confident, minimalist experience for people considering clear aligners.

I designed a responsive-ready homepage UI in Figma, aligned to the existing brand guide.

Homepage information architecture built for quick scanning

A warm, minimalist visual direction that feels approachable and confident

Clear benefit sections and transparent pricing presentation

Prominent calls to action to guide prospective customers toward the next step

Reusable components for a consistent responsive handoff

The layout balances trust-building information with a simple decision path, making the offer easy to understand without the clinical feel common in dental websites.

A responsive-ready Figma homepage layout designed to present the brand clearly and support conversion.