Marketing Campaign Analytics
Ibrena Reghuella
Project Manager
Data Analyst
Google Sheets
Looker
Background
I have client who have a month Loyalty program to increase customer awareness and purchase.
Take a look for the dashboard to see how interesting the engagement was.
During one month campaign:
Real-time Dashboard: Data were capture regularly from PosgradeSQL to Data Studio Dashboard to be able to check the progress in real-time.
Weekly Catchup: Weekly meeting with client were essential to see what is going on and to brainstorm ideas to increase conversion rate.
Insights During Campaign:
Weekly blasting message / email to increase awareness to existing customers who doesn’t participate
