Superfoods Company, an Austin-based health & wellness brand specializing in crafting nourishing superfood drink mixes, has been my professional home for three years. Through various roles at this ecommerce startup, I've contributed significantly to our evolution.

Starting when we were a small team navigating the marketing landscape for our new products, I witnessed our transformation into a vibrant, cohesive brand. My responsibilities included email marketing management, ad creation, packaging design, asset creation for our website and platforms, and more.

Packaging Design

The contribution I am proudest of is the complete redesign of our brand. Every step of the process, from template setup and design in Illustrator to collaborating with external vendors for impeccable printing, has been a fun adventure. Witnessing my designs come to life on physical products has been a rewarding experience that truly captures the essence of our brand! Scroll below to see some of the packaging designs I've had the pleasure of creating, including 3D renders that bring my visions to reality.

I led our entire email marketing strategy for the last 2 years and successfully tripled our monthly revenue. Crafting engaging content and strategically implementing abandonment, post-purchase, and welcome flows, I boosted customer retention and played a key role in redefining our brand within the health and wellness industry. Check out some of the top-performing email designs I created below!

As Lead Designer, I've had the chance to craft hundreds of compelling visuals that have left a lasting impact on our brand. From creating eye-catching Amazon content and dynamic website graphics to designing static ads that perform, I've been on a journey to engage and inspire our audience at every click. Every hero image, every pixel, has been meticulously placed to tell our brand's story in a fun and dynamic way. Find my full portfolio of work on this project here: https://carbonmade.app/superfoods-company